1 - 4 June 2014

Dear Sirs,

"Business - Format" (Ukraine), being Organizer, invites you and your colleagues to participate in the II International Conference " CUSTOMER SERVICE IN THE BANK: How to Attract and retain customers ? ", to be held on 1-4 June, 2014 in Rome (Italy) .

 Who will be interested in visiting the Conference : Top- managers of banks , Directors of customer service , retail business managers , Directors of sales and business development, vendors , as well as those who are interested in attracting and improving the quality of customer service.

 Briefly about the event. Client - is the foundation of the banking business. A satisfied customer - this is the best strategy for your business. According to statistics to attract a new customer is worth more than retain the existing one and every contact with customer affects whether return he to us or not. But in the time of economic uncertainty, competition and price wars in the financial market, loyal customers – are a "safety cushion" for your bank. In the era of impressions market leaders are those who provide customers with innovative solutions, high quality and speed of service, as well as offering new technologies and individual approach.

And the most important thing - customer service - this is not the department, it is the work of each of us!

 At the conference we will try to find answers to the questions:

• How to create an effective system of customer service in the bank?

• How to assess the level of customer service in the bank, and what are the standards of service?

• How to ground the cost-effectiveness of improving the quality of service?

• How to motivate staff and improve its customer-orientation ?

• How to develop loyalty bank’s customers which loyalty program is successful?

• How to build an effective system of sales and sales channels which are most in demand today?

• What are the unique products and opportunities we can offer the customer today?

• What innovative technology will help to improve the quality of service in the bank?

• How to deal with "problem" customer and whether the customer is always right?

 What  interesting is waiting for you at the conference this year:

  1. Interactive work in roundtables , discussions , exchange of experience and views with colleagues !
  2. You get access to the most reliable sources of professional information "first hand " as well as the possibility of direct dialogue with high-level speakers who will share with you my ideas and practical examples of successful work
  3. Practical orientation of conference guarantees useful and relevant information for the successful solution of issues related to effective customer service.
  4. Traditionally, the Conference will be an excellent discussion platform and will provide an invaluable opportunity for personal contact and exchange of experience with colleagues and partners from different countries of the CIS !
  5. Rich program and a specially designed format of the Conference harmoniously combine intensive work of the delegates in the sections and the exchange of experiences during the focus groups , as well as informal activities in one of the most beautiful cities in Europe !

 We hope that you and your colleagues will find the opportunity to participate in this memorable event, which will be a worthy event-2014 and allow you to establish new business contacts , expand your circle of partners and give the joy of fellowship with like-minded !

 Information and registration on-line on our website : www.business-format.com.ua.

Organizers Phones : +38 (056) 375-72-80 (-81 , -82 , -03 ), e -mail: office@business-format.com.ua

 Sincerely Yours,

Organizers of the Forum - "Business- Format "