09.00 – 10.30 – HEADLINE SESSION: “COMPREHENSIVE DIGITAL MARKETING – STRATEGIES AND TOOLS FOR NEW REALITY”

Topics in focus:

• Trends and key instruments of 2021. COVID-19 and its consequences in the world of marketing.
• Where digital marketing is heading, and which tools will work next year, and which ones should be abandoned. Why are proven marketing tools getting worse?
• How to build a reliable digital strategy for 2022?
• New digital marketing tools.
• Advertising and promotion of financial products and services. How to distinguish yourself from your competitors?
• How to get the maximum win-win from partnerships?

10.30 – 11.00 – Coffee break

11.00 – 13.00 EXPERIENCE – SESSION: “BANK AND DIGITAL MARKETING”

Topics in focus:

• Features and basic tools of banking digital marketing.
• How is marketing in banks changing, and in what direction will digital marketing develop in banks?
• Banks’ presence on social media and how are banks promoting on social media?
• Digital and mobile applications with your financial services.
• Introduction of new technologies. Chatbots, AI, Voice Search, Video Content, Messengers, Influencer Marketing, Cloud Banking Marketing Technologies. Virtual and Viral Marketing of the Bank.
• Customer service and customer value. Returning value to customers through dedicated financial services. Put customer relationships first!
• Demographic targeting. Target different demographic groups.
• Integration of personalization marketing strategy with big data. Hyperpersonalization.
• How to build a system for the effectiveness of online advertising for a bank?

13.00 – 14.00 – Lunch

14.00 – 16.00 CASE SESSION: “DIGITAL MARKETING OF FINANCIAL SERVICES. SUCCESS AND FAKAPES “

Topics in focus:

• Key digital marketing strategies for financial services.
• How to measure demand for individual financial products and how easy it is to analyze your share in terms of financial products. How to identify leaders?
• Mobile payments, e-wallets and P2P payments – immerse yourself in new monetary ecosystems.
• “Go digital first”. Know your audience and hit the right niche. Online bank case.
• What is SMM in financial services? Strengths and weaknesses of social media marketing.
• SMM promotion strategy and performance evaluation.
• Advertising of financial services on Twitter: engagement, mention of the brand, positive response to the problem.
• Features of PR in digital. PR and marketing in the financial sector.
• Platforms for marketing automation. Implementation of CRM in marketing.
• Cases and personal experience of CEOs of large successful companies.

16.00 – 16.30 – coffee break 

16.30 – 17.30 – Final panel discussion: “WHAT SHOULD THE BANK DO TO GO THROUGH THE CRISIS WITHOUT SIGNIFICANT LOSSES?”

Topics in focus:

• Anti-crisis marketing. How should banks act during a crisis in their advertising communications?
• What should the bank be talking about in its image advertising campaigns to minimize churn and withstand the crisis?
• Situational marketing. When only a few weeks or even days pass from product development to market launch.
• Banks should be constantly “on the topic” and play up the current agenda in advertising.

17.30 – 18.00 – Summing up and closing the Forum.

* The organizers reserve the right to make changes and additions to the Forum program (Follow the updated information on our website – www.business-format.com.ua)